Who is inVision Marketing?
inVision Marketing is the internal promotional events marketing team of Southern Wine & Spirits of Pennsylvania
What is inVision Marketing’s purpose?
What inVision Marketing Provides:
- To provide superior marketing services and consumer education that meets the needs of our clients and consumers.
- To reach the ultimate goal of educating consumers on our brands and impacting brand awareness and incremental sales.
- Increase occasions where wine and spirits are enjoyed- growing the categories.
What inVision Marketing Offers Over the Competition:
- Excellence in event execution and creative programs for all products
- Dedicated and trained staff to market and sell our brands.
- Personal one-on-one customer education and hand-selling through in-store and on-premise consumer tastings.
- Execution, recap and analysis of marketing programs.
- Commitment to recruiting, training, and retaining the most reliable and educated Consumer Educators (CE’s).
- CE’s who are part-time employees of SWS, as opposed to outside contractors, and are committed to our success.
- Ongoing training for our CE’s, including both field and classroom training, to provide basic wine and spirits knowledge. Specialized trainings that target specific brands and programs are also provided.
- Quantitative and qualitative program recaps provided to clients immediately following events.