Peter Hickey

Peter Hickey is Executive Vice President and General Manager of the Southern Wine and Spirits Control States Division currently responsible for nine states, including North Carolina, Virginia, West Virginia, Pennsylvania, Maine, New Hampshire, Vermont, Mississippi and Alabama.

His first exposure to the wines and spirits business was during his time at Iona College in New York where he graduated with a B.A. in Economics.  His affection for the beverage alcohol industry began while he paid for his college education by working as a waiter and bartender in various establishments in the area.

He began his career in 1978 with the Fleischmann Distilling Company where he worked as a Sales Representative in the tough Metro New York market.  In 1980, he was transferred and promoted to Metro Chicago Sales Manager. 

In 1983, he again was promoted – this time to Regional Vice President of the Central Division.  In that position, he was responsible for 15 Midwestern markets.  In 1984, based on the strong results in these markets, he was named Regional Vice President of the Year.  His final position with Fleischmann Distilling Company was Vice President of Marketing in which he oversaw the development and implementation of all corporate marketing and innovation initiatives.  

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Upon the sale of that company in 1990, Peter took over the Jim Beam Brands Control States Division with responsibility for all 18 control markets.  He was again named Divisional Vice President of the Year in 1994.

During his 10 years at Jim Beam, he also managed various international businesses, including Alberta Distillers Ltd., Jim Beam’s Canadian subsidiary.  Other international markets for which Peter was responsible included Mexico, South America, Central America and the Duty Free Division.  The National Accounts on-premise and off-premis