Keith Treadwell is Vice President and General Manager for Southern Wine & Spirits of Mississippi. With over 21 years of experience, Keith’s strengths in generating volume, profit and shared growth, pricing strategies and compliance has afforded him the opportunity to hold key positions in top companies within the beverage industry, primarily in the states of Alabama and Mississippi. Keith has also had the opportunity to develop strong relationships with crucial Alcohol Beverage Control (ABC) officials and an impressive list of customers in Alabama and Mississippi.
A graduate of the University of Mississippi, Keith holds a B.A. in Psychology. When he’s not building business and relationships within the beverage industry, Keith enjoys playing golf, playing the guitar and volunteering at his local church.