qc
   

Laphroaig Whiskey

• Double cask matured in American Oak and then specially created small    Quarter Casks (which take their inspiration from small casks used in the    19th Century)
• Bottled at 48% ABV (20% above the 10 year old)
• No age statement – the key to QC is the flavour, not the age

Positioning:

• A range extension, targeting current Laphroaig drinkers and 30-45yo    male ‘Glen Boreds’ who are moving out of the big ‘bland’ brands
• Top shelf, among the Islay malts, to the right of Laphroaig 10yo

Tasting Notes: