Mendocino Wine Company (MWC) teams up with football Hall of Fame player & coach Mike Ditka to produce a new line of wines. The company together with Mike Ditka, developed five wines under three labels, all now available in stores.

This past summer, Ditka visited the MWC winery and vineyards in Mendocino County. Ditka connected on wine style and quality, as well as shared core values: the importance of family, community, and leaving things better than you find them. Coach Ditka actively participated in evaluating and blending these wines:

Ditka Kick Ass Red
Mike Ditka Kick Ass Red

A reserve-quality bottling combining Zinfandel, Syrah and Petite Sirah, the red varieties that excel in Mendocino County’s rugged hillside vineyards. A kick ass wine that is outrageously good. Coach Ditka is personally involved in the selection of all the wines that carry the name, but he spends the most time on this one. Big, brawny red wine, with lots of ripe fruit flavors and a a firm grip in the mouth. It needs to be the best possible expression of its growing region, and of course, needs to taste great with a good steak. This Mendocino red wine combines the varietals that grow best in that rugged wine growing area. It’s had extra aging in the best oak barrels, and in the bottle.
Ditka Chardonnay
Mike Ditka Chardonnay

ACE is coach Ditka's code word, the key to success. ACE stands for Attitude, Character, and Enthusiasm. This wine has all three. Attitude means a clear, direct approach or stance. Clear, true-to-type varietal character is a hallmark of this wine. Character is integrity and appeal, that extra zing that makes this wine stand out from the pack. And how can wine have enthusiasm? By being ready to go, any time, any place. Open this bottle and see for yourself.

Ditka Pinot Noir & Merlot
Ditka’s “Da Coach” Pinot Grigio and Merlot

Styled and priced for everyday enjoyment. These are the coach’s house wines. How much more do you need to know? What do you want in a good house wine, anyway? Good fruit flavors, nice balance, something that goes great with a lot of different kinds of food. Go ahead, have another glass.

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