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PROPOSITION
A clear and simple, but not shallow, concept

  • A Highland malt with a twist – 100% peated
  • Target ‘Glen’ drinkers with a scotch that is easy to understand (with a focus on communicating flavour) but also engaging (different from other Highlands with its peat flavour)
  • Most single malts focus on tradition and heritage. Ardmore is backed by these, but not ruled by them
  • Ardmore offers more substance to these drinkers, but in a relatively ea