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Corporate sponsorship, community involvement and educational excellence are all important charitable concerns at Southern Wine & Spirits of Colorado, according to Richard Crossland, Executive Vice President, General Manager of Southern Wine & Spirits of Colorado, which is a division of Southern Wine & Spirits of America, Inc., the country’s leading wine and spirits distributor.

I. Southern Wine & Spirits of Colorado and Its Employees Assist Wildfire Victims

(DENVER, COLORADO) August 6, 2012: To support the wildfire victims across the state of Colorado, the employees of Southern Wine & Spirits of Colorado (SWS-CO) have initiated a state-wide relief program. The effort has raised thousands of dollars for the American Red Cross to help those heavily impacted by the devastating wildfires across the state.

This humanitarian effort was a grass-roots fundraising drive initiated by Kristi Gardner and Jenni David, two SWS-CO employees. "We wanted to do our part to help those who have lost their homes to wildfires,” stated Richard Crossland, Executive Vice President and General Manager of Southern’s Colorado division.

In response to an effort coordinated by SWS-CO and Southern’s Miami headquarters, SWS-CO employees made individual donations to the wildfire relief effort. Employee donations were then matched by the Southern Wine & Spirits Charitable Foundation to double the impact.

Noting the tremendous number of Southern employee participants and the significant relief dollars that poured in voluntarily, Southern’s President & Chief Operating Officer Wayne E. Chaplin said, “I am extremely proud of our Colorado team members and their quick and generous response to this tragic natural disaster.”

Adding to Chaplin’s remarks, Southern’s Executive Vice President and Chief Administrative Officer Lee F. Hager said, "It is personally important to recognize generous employees who helped contribute to the success of our company’s relief program. We are grateful to be able to provide some measure of support for our Colorado neighbors as they rebuild their communities and lives."

Southern’s relief donation will be channeled through the American Red Cross.

II. Southern Wine & Spirits of Colorado and The Denver Food and Wine Classic  

The Company was a proud partner and continued sponsor for the 8th Annual Denver Food and Wine Classic, which was held on September 6th - 8th, 2012. According to Mr. Crossland, one of the highlights of this year's Classic was the Grand Tasting Event featuring many wine and spirits supplier partners of Southern. Mr. Crossland said the event's location change to the landscaped campus of Metropolitan State College was a success with more than 4,000 people sampling food from the best restaurants in the regions along with the best wines and spirits from Southern Wine & Spirits of Colorado.

Mr. Crossland added that funds raised from this event were earmarked for the Colorado Restaurant Association Education Foundation along with Kroenke Sports Charities, Post-News Charities and Metro State College. As in previous years, the Classic was also the launch of fundraising for Metro State College’s Hospitality Program to build a working hotel school on campus.

Mr. Crossland looks forward to Southern’s ninth year of partnership with The Denver Food and Wine Classic at Metro State College campus on September 2013, with dates to be announced.

III. Southern Wine & Spirits of Colorado: Scholarship Support to Metropolitan State College Hospitality Program

Southern Wine and Spirits of Colorado has awarded three full scholarships to deserving students attending the Hospitality Program at Colorado’s Metro State College, which is located in Denver. As in past years, Southern Wine & Spirits of Colorado, in close consultation with Metro State College, awarded these three 2010 scholarships to deserving members of the Colorado hospitality industry, all of whom are now attending Metro State College.

As a result of previous academic support offered Metro State by Southern Wine & Spirits of Colorado, Mr. Crossland said, “Thanks to our involvement with Metro State College’s Hospitality Program, we are very proud of having provided sustained scholarship support to some of the future leaders of Colorado’s hospitality industry.”