Southern Wine & Spirits of Colorado Corporate Social Responsibility

Sponsoring Denver’s most popular food and wine festival, funding scholarships at a nationally recognized hospitality program and participating in local charitable runs are integral parts of Southern Wine & Spirits of Colorado (Southern) philanthropic activities. Southern of Colorado’s Richard Crossland, Executive Vice President, General Manager, noted the company is also deeply committed to preventing underage drinking through support of the We Don’t Serve Teens campaign.

I. 2013-2014 Holiday We Don’t Serve Teens Campaign

Since 2013, Southern Wine & Spirits of Colorado has teamed up with the Distilled Spirits Council of the United States (DISCUS), the Foundation For Advancing Alcohol Responsibility (formerly Century Council), and Campari USA to lead an aggressive statewide We Don’t Serve Teens campaign to combat underage drinking.

Developed by the U.S. Federal Trade Commission, the We Don’t Serve Teens campaign provides materials for high schools, colleges, social services organizations, and alcohol industry members to spread the message that providing alcohol to teens is unsafe, illegal and irresponsible.

Participants in the statewide campaign include: Colorado Governor John Hickenlooper, Colorado Attorney General John Suthers, the Wine & Spirits Wholesalers Association of Colorado (WSWC), the Colorado State Patrol, numerous local community police departments as well as dozens of cooperating retail merchants have also joined the campaign. To insure the We Don’t Serve Teens message is heard across the state, campaign promoters leverage online media, radio, outdoor and on- and off-premise community-based awareness efforts to promote this vital message.

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II. ALS Rocky Mountain Chapter

In 2014, to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations for research to find a cure, Southern team members participated in the ALS Rocky Mountain Chapter’s Walk to Defeat ALS. To support this effort, the company organized its own Larvinator’s Walk Team, which was named in honor of Larry Larvick who was a Division Manager with SWS of Colorado who lost his battle to the disease in 2013. Now in its second year, the Southern team has deepened its commitment to support the state’s ALS chapter as several Southern employees have been affected by ALS in their families.

During the past two years, Southern has contributed significant funds to the ALS Rocky Mountain Chapter, including a matching grant from Southern Wine and Spirits of America equaling funds raised by company employee donations in 2014.

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III. Denver Food and Wine Festival – 2014

Denver Food and Wine Festival, a Sample, Sip and Savor Spirits, Wine and Culinary Classic, was held in September 2014, and is the city’s most popular gastronomic event. For the tenth year running, Southern continued its partnership and sponsored many consumer-oriented wine and spirits educational programs. The four-day event saw more than 3,500 attendees and raised more than $75,000 for the Denver Post Community Foundation, Metropolitan State University of Denver and the Colorado Restaurant Association Education Foundation’s Colorado ProStart Program – a national high school culinary educational and scholarship program.

During the Denver Classic, Southern partners with the Colorado Restaurant Association for a week of events including seminars, chef and cocktail competitions within a Tiki pool party and wine dinner. The event culminates with the Grand Tasting event held on the campus of Metropolitan State University in downtown Denver bringing more than 40 restaurants, culinary demonstrations and wines and spirits from Southern’s supplier partners to sample, sip and savor.

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IV. Scholarship Support – Metropolitan State University Hospitality Program

In 2014, Southern awarded three full scholarships to deserving students attending the Hospitality Program at Colorado’s Metropolitan State University—located in Denver. For more information on the program and scholarship opportunity, please visit: