Jon Newlon to Head Southern’s American Wines & Spirits of California
Brian Rodgers and Ray Sodeika to Strengthen
the American Wines & Spirits Leadership Team in Southern California
Neb Lukic to Lead On-Premise Trade Channel
for SWS of Southern California
Union City, CA, January 26, 2011 – Southern Wine & Spirits of California (SWS-CA) is pleased to announce
the appointment of Jon Newlon as Vice President-General Manager of American Wines & Spirits of California (AWS),
SWS-CA’s fine wine company.Newlon will serve as the point person for the AWS business for the entire State of California,
and will also oversee the day-to-day Southern California AWS fine wine business.Newlon will report to Jack Brennan,
Executive Vice President-General Manager of SWS-CA.
“Jon Newlon has been an integral part of Southern for over 17 years,” said Brennan. “He started in the American Wines
& Spirits division and has been a rising star from Day 1. He has done an exceptional job in every role that we have
asked him to take on—especially building close relationships with our fine wine suppliers and customers—and we foresee
only continued success for Jon in this new role,” added Brennan.
Newlon was promoted to AWS’ Southern California Vice President-Director of Sales in 2001, and later elevated again
to Vice President-On-Premise for SWS-CA in 2008.Neb Lukic will be succeeding Newlon in this role.
Commenting on the prospect of working with Newlon closely in Southern California, James Bradney,
Vice President-General Manager of SWS-CA’s Southern California Division,said, “I am truly thrilled to be working
with Jon closely in Southern California to continue to grow our fine wine business here. When all of our sales divisions work in concert,
there is no distributor that can add more value to our supplier and customer’s businesses than Southern.”
Commenting on his new role, Newlon said, “I am honored to be entrusted with this challenging and important role.
It is a thrill for me to return to the sales division where I started my career at Southern. I am confident that
my team of seasoned professionals will work diligently to achieve continued success for our suppliers and customers alike.” In closing,
Newlon added, “In particular, I look forward to working closely with David Gainza—Vice President-General Sales Manager of
AWS in Northern California—to maintain a cohesive, statewide selling unit that all our suppliers can rely on.”
Commensurate with Newlon’s new role, other appointments at AWS in Southern California include Brian Rogers’ move
to Vice President-Sales Manager and Ray Sodeika’s move to Vice President-Marketing.
All of these appointments are effective immediately.
About Southern Wine & Spirits of America, Inc.
Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor with operations in 33 markets.
The multi-state distributor currently operates in: Alabama, Arizona, California, Colorado, Delaware, Florida, Kentucky, Hawaii,
Illinois, Indiana, Maine, Minnesota, Mississippi, New Hampshire, Nevada, New Mexico, New York, North Carolina, Ohio, Pennsylvania,
South Carolina, Vermont, Virginia and West Virginia—as well as the additional seven states of Alaska, Washington, Oregon, Idaho,