SWS of AZ Corporate Social Responsibility Update

Corporate sponsorship, community involvement and educational excellence are all important charitable concerns at Southern Wine & Spirits of Arizona, according to Michael Jahn, Executive Vice President, General Manager of Southern Wine & Spirits of Arizona and New Mexico, which are divisions of Southern Wine & Spirits of America, Inc., the country’s leading wine and spirits distributor.

I.   Southern Wine & Spirits of Arizona: Association of Arizona Food Banks

Concerning Southern Wine & Spirits of Arizona’s continuing support of this statewide non-profit organization in 2012, Mr. Jahn said, “In our ongoing effort to support local charitable causes, Southern Wine & Spirits of Arizona always wants to put its best foot forward in giving back to the community. Proceeds from our Annual Product Show and Tasting were donated to the Association of Arizona Food Banks, which is just one of scores of Arizona-based charities and local causes we support.”
 
The mission of the Association of Arizona Foodbanks (AAFB), a nonprofit organization with six member food banks across the state, is to deliver services to food banks and foster relationships in support of the group’s commitment to eliminate hunger. According to AAFB, the Association brings mostly donated food in and beyond Arizona to statewide food banks -- approximately 50 million pounds is projected for 2012 – the equivalent of about 45 million meals. For more information, visit www.azfoodbanks.org

II. Southern Wine & Spirits of Arizona: Southwest Autism Research & Resource Center

In looking over the variety of health-related and community-based charitable activities that Southern Wine & Spirits of Arizona supports each year, including in 2012, the Southwest Autism Research & Resource Center (SARRC) is another beneficiary of proceeds from Southern Wine & Spirits of Arizona’s Annual Product Show and Tasting, according to Michael Jahn, Executive Vice President, General Manager of Southern Wine & Spirits of Arizona and New Mexico, divisions of Southern Wine & Spirits of America, Inc.

According to the group, the SARRC, founded in 1997, is a community-based organization dedicated to autism research for children and young adults with autism spectrum disorders and their families. In 2008 alone, SARRC provided more than 120,000 service hours to children, family members, professionals and para-professionals, and consistently ranks among the leaders in recruitment and enrollment of subjects for autism studies. For more information visit www.autismcenter.org.

Commenting on charitable support in 2012 by Southern team members, Mr. Jahn added, “We are active supporters of a wide range of socially responsible programs and charitable efforts in Arizona. I am especially proud of the individual and collective work and donations of our employees here in Arizona, all of whom make a difference in the communities in which they live. We count on continuing our support in 2013.”

III. Southern Wine & Spirits of Arizona: City of Hope

In 2012, in looking over the variety of medical and community-based charitable activities that Southern Wine & Spirits of Arizona supports each year, the City of Hope charitable campaign is one of the most important to Michael Jahn, Executive Vice President of Southern Wine & Spirits of Arizona, a division of Southern Wine & Spirits of America, Inc., which is the nation’s largest wine and spirits distributor.

“This charity, which supports the City of Hope Hospital in Duarte, California, helps raise needed funds to pursue stem-cell research, a major tool in finding a cure to cancer and other medical illnesses. I am proud that Southern Wine & Spirits of Arizona can play a small role in these important medical research efforts,” said Mr. Jahn.

The City of Hope charity program involves a number of activities in Arizona, chief among them is the annual City of Hope Banquet. In, 2012, this event alone includes donated time and effort on the part of more than 20 employees of Southern Wine & Spirits of Arizona, Mr. Jahn noted. In addition to the Company donating fine wines and spirits at the banquet, Mr. Jahn said that the Company also makes substantial contributions, with the support of its supplier partners, to the banquet’s live and silent auctions, all of whose proceeds benefit the City of Hope Hospital.
City of Hope is recognized worldwide for its compassionate patient care, innovative science and translational research, which rapidly turn laboratory breakthroughs into promising new therapies. The City of Hope is one of only 40 National Cancer Institute-designated Comprehensive Cancer Centers nationwide and a founding member of the National Comprehensive Cancer Network. An independent biomedical research, treatment and education institution, we are a leader in the fight to conquer cancer, diabetes, HIV/AIDS and other life-threatening diseases. For more information, log onto: www.cityofhope.org

IV.   Southern Wine & Spirits of Arizona: Children’s Miracle Network Fund

In 2012, the Company was involved in supporting the Children’s Miracle Network Fund, with a specific fundraising focus to benefit the Phoenix Children’s Hospital.

According to the group’s website, phoenixchildrens.com: “Children's Miracle Network is a non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals across North America. Each year, the 170 hospitals in the network provide the finest medical care, life-saving research and preventative education to help millions of kids overcome diseases and injuries of every kind. Since its founding in 1983, Children's Miracle Network has raised more than $2.7 billion in support of these hospitals. This national charitable effort is unique in that 100 percent of the money raised will stay in the community to support the local children's hospital, which means Phoenix Children's Hospital receives all of the funds raised in the northern two-thirds of Arizona.”

V. Southern Wine & Spirits of Arizona: Waste Management Thunderbird Annual Phoenix Open PGA Golf Tournament

In 2012, Southern Wine & Spirits of Arizona participated as an official corporate sponsor during the annual Professional Golf Association (PGA) competition known as the Waste Management Thunderbird Phoenix Open. The PGA’s Thunderbird Phoenix Open ended on August 27 and sponsors, including Southern, collectively raised more than $5.5 million, all earmarked for a variety of charitable organizations across the state, according to Mike Reina, Director of Marketing, Southern Wine & Spirits of Arizona.  One of only 55 “Thunderbirds” – a group of 55 major corporate sponsors of this PGA Tour event – Southern is proud to be counted among this set of key supporters, said Mr. Reina.

According to Mr. Reina, “In addition to our official sponsorship support at the Open, we also sponsored specific events during the Open, each of which also help to raise funds for a wide range community-based non-profits and charitable organizations. Echoing the sentiments Michael Jahn, Mr. Reina said, “We are very proud to be part of this great annual golfing event, supporting many worthy groups in Arizona, and we plan on being a sponsor in 2013 as well.” The 2013 Waste Management Phoenix Open, known as “The Greatest Show on Grass,” will be held at theTPC Scottsdale from January 28th to February 3rd, 2013.