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Pernod Ricard USA and Southern Wine & Spirits of America
Launch a National Effort to Promote Responsible Drinking via 15,000 Retail Stores

Tuesday, May 06, 2014 (347 reads)


Companies Team Up In Support of Foundation For Advancing Alcohol Responsibility

NEW YORK, NY, May 6, 2014 -- Pernod Ricard USA, the premium spirits and wine company in the U.S., and Southern Wine & Spirits of America, Inc. (Southern), the nation's leading spirits and wine distributor, today announced a national effort to promote retailer engagement with The Foundation for Advancing Alcohol Responsibility (FAAR), a national not-for-profit funded by distillers aimed at reducing drunk driving and underage drinking.


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Pernod Ricard USA Expands Relationship with Southern Wine & Spirits of America to 33 States
Thursday, April 24, 2014 (603 reads)


Agreements Include Expanded Role for Southern as Exclusive Spirits Broker in All Control State Markets

April 24, 2014 – Pernod Ricard USA, the premium spirits and wine company in the U.S., today announced that, effective July 1, 2014, it will expand its relationship with Southern Wine & Spirits of America, Inc. (Southern), the nation's largest spirits and wine distributor, to 33 markets, while further strengthening ties between the two companies. The appointments -- which come after an extensive review process -- expand Southern's national footprint with Pernod Ricard by adding 4 Control States: Alabama, Michigan, Mississippi and Ohio, thus making Southern the exclusive spirits broker for Pernod Ricard in all 17 Control State markets. In addition, Southern will represent Pernod Ricard USA for wine and spirits distribution in 16 markets: Alaska, Arizona, California, Colorado, Delaware, Florida, Hawaii, Illinois, Indiana, Kentucky, Minnesota, New Mexico, Nevada, New York, South Carolina and Washington.


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