Southern Wine & Spirits Announces Key Appointments to North American Spirits & Wine Brokerage Division (NASW)
Robert Swartz Appointed Executive Vice President-General Manager and Pete Hammer Appointed Senior Vice President-West Region

Senior Vice President- Eastern Region to be Appointed


July 20, 2011, Miami, Florida - Southern Wine & Spirits of America, Inc. (Southern), the nation’s largest wine and spirits distributor with operations in 35 states, today announced the appointment of two senior executives to their North American Spirits & Wine Brokerage division (NASW).

Southern has appointed Robert S. Swartz as its Executive Vice President-General Manager of NASW, reporting into Brad Vassar, Southern’s Executive Vice President-General Manager. Swartz brings 23 years of progressive, cross-functional expertise in general management, human resources, and sales and marketing. He has worked with the world’s leading wine and spirits marketers, including Diageo, Terlato Wines International, Allied Domecq PLC, Seagram Americas and Stirrings. Prior to joining Southern, Swartz served as Vice President-Global Advantage at Diageo where he led a global cross-functional project team in the design and deployment of a first-of-its-kind planning, training and results measurement tool.

Southern has also appointed Pete Hammer as Senior Vice President-West Region for NASW. Hammer will report to Swartz. Hammer brings a lifetime of experience to NASW—coming from family-owned, Cleveland-based distributorship and, most recently, his role as the General Manager of the dedicated Diageo and Moët Hennessy division in Ohio.

The executive filling the NASW Senior Vice President-East Region role is still pending and will be announced shortly.


“On behalf of the entire Southern organization, I want to congratulate Bob and Pete on their appointments,” commented Brad Vassar. “These talented executives will bring added strength, focus and experience to our new North American Brokerage division serving Diageo and Moët Hennessy across the 18 control markets that we are privileged to serve. We are confident that the combined management, sales and marketing know-how of Bob and Pete will prove highly effective in the ever-more-competitive and evolving arena of control market brokerage,” added Vassar.


About Southern Wine & Spirits of America, Inc.

Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor and broker with operations in 35 markets. The multi-state distributor currently operates in: Alabama, Arizona, California, Colorado, Delaware, Florida, Kentucky, Hawaii, Illinois, Indiana, Iowa, Maine, Michigan, Minnesota, Mississippi, New Hampshire, Nevada, New Mexico, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Vermont, Virginia and West Virginia—as well as the additional seven states of Alaska, Washington, Oregon, Idaho, Montana, Wyoming and Utah through the Southern-Odom/Spirits West partnership. In addition, Southern has a presence in Maryland and the District of Columbia through a joint venture with F.P. Winner Wine & Spirits as well as a joint venture operation in Minnesota with J.J. Taylor Distributing Company. Southern also holds operating licenses and permits in Nebraska and Texas. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 11,000 team members. For more information, see: http://www.southernwine.com.

Posted on Thursday, July 28, 2011 (Archive on Thursday, August 04, 2011)
Posted by rsada  Contributed by rsada
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