SWS of New York Appoints Shai Froelich As Sales Manager, On-Premise Wines for Metro New York
For Immediate Release                                Contact: Larry Goodrich
                                                                     Executive Vice President, General Manager
                                                                    Southern Wine & Spirits of New York
                                                                    Telephone: (561) 921-6005
                                                                    

Southern Wine & Spirits of New york Announces Expansion of its METRO NEW YORK on-premise Wine Team

Shai Froelich Appointed as Sales Manager, On-Premise Wine

Industry Veteran to Oversee Newly Expanded Metropolitan New York On-Premise Wine Team

SYOSSET, NEW YORK - July 10, 2007 – Larry Goodrich, Executive Vice President, General Manager of Southern Wine & Spirits of New York, Inc., a division of Southern Wine & Spirits of America, Inc., the nation’s leading wine and spirits distributor with a tradition of delivering the highest levels of service excellence since 1968, today announced the appointment of Shai Froelich as Sales Manager, On-Premise Wines. According to Mr. Goodrich, the appointment is effective August 1, 2007.

      Mr. Goodrich said that Mr. Froelich’s extensive sales and account management experience with some of the country’s leading chain and independent on-premise operators will help enhance the Company’s overall on-premise sales efforts in the critical metropolitan New York market. He added that Mr. Froelich will report to Brett Dunne, Vice President, General Sales Manager –Wines of Southern Wine & Spirits of New York and Jim Allen, Executive Vice President, General Manager – Wines of Southern Wine & Spirits of New York.

     Mr. Goodrich said, “Shai previously worked for Southern in our Florida operation and we are glad to welcome him back to the Southern family. Shai has years of invaluable experience calling on and serving some the country’s most innovative restaurant and hospitality groups, and we count on him to help us boost our already industry-leading levels of wine service in our New York metro market.”

     Prior to joining Southern, Mr. Froelich has more than three decades of experience in senior sales and management positions at some of the country’s leading wine and spirits distribution firms. Mr. Froelich is a graduate of Adelphi University in Garden City, Long Island, New York, with a B.A. in Communications.  He is married and has two sons.

About Southern Wine & Spirits of America, Inc.:

     Southern Wine & Spirits of America, Inc., the nation’s leading wine and spirits distributor with a tradition of delivering the highest levels of service excellence since 1968, currently conducts business in 27 states. The Company operates in Alabama, Arizona, California, Colorado, Florida, Kentucky, Hawaii, Illinois, Maine, Mississippi, New Hampshire, New Jersey, Nevada, New Mexico, New York, North Carolina, Pennsylvania, South Carolina, Vermont, Virginia, and West Virginia.  The Company has a strategic partnership with Alaska Distributors Co. of Seattle, Washington, called Southern Wine/Spirits West, a joint venture that has wine and spirits brokerage operations across the Northwest Control States of Idaho, Montana, Oregon, Utah, Washington, and Wyoming.  On a national basis, Southern Wine & Spirits of America, Inc. employs more than 10,000 team members.

     For more information, please log on to: www.southernwine.com

 

 

 

 


Posted on Tuesday, July 10, 2007 (Archive on Tuesday, July 17, 2007)
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