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Southern believes it has a responsibility to encourage and promote responsible consumption not just to our employees but with our partners in the industry and in the communities in which we do business.

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Southern Wine & Spirits of America Taps Pernod Ricard USA Executive for Key Role

Jun 17 2014
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Miami, June 17, 2014 - Brad Vassar, Executive Vice President, Chief Operating Officer of Southern Wine & Spirits of America, Inc. (Southern), the nation’s leading wine and spirits distributor with operations in 35 states, announced today the appointment of John Trainer as Executive Vice President, General Manager–American Liberty Wine & Spirits, effective July 1. Trainer comes to Southern from Pernod Ricard USA (PR USA), where he currently serves as Vice President, General Manager for the Control Markets Division.

Southern Wine & Spirits of America COO Announces New Commercial Organization

May 28 2014
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Miami, Fla., May 28, 2014 — Brad Vassar, Executive Vice President, Chief Operating Officer of Southern Wine & Spirits of America, Inc. (Southern)—the nation’s leading wine and spirits distributor with operations in 35 states—announced today an initial step in Southern’s new commercial organizational structure. This restructuring is designed to capitalize on changes in the marketplace and enhance Southern’s competitiveness in the industry. The new structure is effective immediately.

Southern Wine & Spirits of Nevada Strengthens Leadership Team with Two Key Promotions

May 13 2014
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Las Vegas, Nev., May 13, 2014 – Larry Ruvo, Senior Managing Director of Southern Wine & Spirits of Nevada (SWS-NV) —a division of Southern Wine & Spirits of America, Inc. (Southern), the nation’s leading wine and spirits distributor with operations in 35 states—announced today the appointments of Kevin McCracken as Senior Vice President, Spirits and John Rooney as Vice President, On-Premise Wine, Spirits, Beer & Non-Alcoholic.