Vice President National Operations
Supply Chain Management

Phil Morsing has over 33 years of industry experience at both the supplier and distributor tiers. He has played an integral role establishing several SWS Divisions since he joined the company in 2002. As Vice President of National Operations, Phil and his team oversee Distribution Center, Fleet, Safety, and Supply Chain initiatives at all SWS Divisions. Phil reports directly to Bobby Burg, Senior Vice President Supply Chain Strategy.

Previously, as Vice President of Operations for SWS of New York, Phil was charged with starting up the SWS Syosset and Syracuse New York operations. Prior to Southern’s New York acquisition, Phil held the position of Vice President of Warehouse and Distribution for SWS of California. Before transferring to California, Phil was Vice President, Operations Manager for SWS of Illinois. In this role, Phil orchestrated the consolidation of Romano Bros and Pacific Wine and Spirits into the new SWS facility in Bolingbrook, Illinois. Phil was Vice President of Operations for Romano Bros Beverage Company, before Southern acquired the company in 2002.

Phil earned his BSIE from California Polytechnic State University, San Luis Obispo and his MBA from Arizona State University, Tempe. In his spare time, he enjoys all sports, especially golf.