Senior Vice President and Chief Supply Chain Officer
Supply Chain Strategy
Bobby Burg joined Southern Wine & Spirits of America, Inc. (SWS) in May 1993 when SWS acquired the Burg’s family-owned wholesale Liquor and Wine Company in South Carolina. The company, Columbia Distributing Corp., had been in the Burg family since 1951. After his father, H. Robert Burg Jr., retired Bobby stayed on as Director of Operations for SWS’ new South Carolina Division.
In December 1997 Bobby’s role expanded to a national level acting as SWS Director of Operations for the eastern U.S. Early in 1998, SWS management called for Bobby to relocate to company headquarters in Miami.
With the move to headquarters, Bobby assumed the position of SWS Group Services Director and in January 1999 began working in earnest on a company consolidation proposal that he co-authored with a small group of SWS pioneers. Understanding SWS’ business model of growth through acquisition and brand building, the group proposed to centralize the technology and back office operations so that the company could take advantage of enterprise hardware and software standards, readily communicate between divisions and provide a basis for future expansion. The owners of SWS recognized the strategic benefits of the proposal and gave